Brand Partner Resource Page

This hub is your one-stop destination for unlocking the full potential of our partnership.

Download our full brand file, or access individual elements below.

We’re thrilled to have you here.

Think of this page as your launchpad to promote Slice Out Hunger across all your channels to connect you to a wider audience and form new connections within our pizza community.

Our Brand

Marketing and Advertising Communication Guidance

Transparancy in communication is critical in the way we communicate with our audiences. Learn more about our transparency in reporting here.

Any merchant marketing materials that mention Slice Out Hunger should:

Aim to be clear, honest, and helpful
Present accurate information about contributions, ensuring transparency for customers
Follow Slice Out Hunger’s brand guidelines provided below
Use language that customers easily understand, avoiding confusion or misunderstanding
Be welcoming, friendly, and approachable in tone, reflecting Slice Out Hunger's commitment to customer satisfaction.

When communicating with customers about Slice Out Hunger, please ensure:

Customers are given the opportunity to opt-in or provide consent for communication
It’s easy for customers to unsubscribe or opt out if they wish
Email-harvesting practices are not used to reach potential customers.

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Brand Assets

Your brand should always take visual lead in marketing for all the elements below when featuring the Slice Out Hunger logo.

On darker backgrounds use White Dough logo, for lighter backgrounds use Black O-love logo. Joy-range should only be used as a background color for co-marketing material.

Reference our color palette below for a full digital color recipe.

Wordmark

White Dough

Black O-love

Joy-range

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Emblem

White Dough

Black O-love

Joy-range

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Sizing and Use

Sizing and Spacing Principles

To ensure legibility of Slice Out Hunger branding, never use our logo or emblem smaller than the minimum size requirements.

Minimum Sizing

Screen 40 px / 53 pts

Print 14 mm / 0.16 in

Screen 15 px / 20 pts

Print 5.1 mm / 0.2 in

Clearance

Slice Our Hunger branding must be presented in a clear and uncluttered space free from text and other graphics. Surround both the logo and the emblem with one width and height of our ‘S’ emblem.

Improper Use

Your brand should always take visual lead in marketing for all the elements below when featuring the Slice Out Hunger logo. The following guidelines apply to all wordmark, emblems, and icons related to the Slice Out Hunger brand.

Reference our color palette below for a full digital color recipe.

Alterations

Do not alter our logo in any way,

Color

Do not recolor our logo outside of the provided assets

Distortion

Do not warp, distort, or transform logo

In-line Text

Do not use our logo with in-line text. Spell out in message consistent type.

Stylized edits

Do not apply any stylized edits, shadows, or blend modes.

Sizing

Do not use logo in small scale. Refer to sizing guidance for alternative options.

Color

Spreading Joy

Our color scheme is central to our brand. Use the screen colors listed below for all digital uses.

We don’t see things in black and white. Let our colors Black O-love and White-Dough lead all digital applications with a warmer tone. For print, standard black and white is fine.

Joy-range

HEX F26200

RGB 242.98.0

HSB 24.100.0

CMYK 0.80.100.0

Black O-love

HEX 282420

RGB 40.36.32

HSB 29.20.15

CMYK 66.65.68.72

White Dough

HEX F9F1EA

RGB 249.241.234

HSB 26.05.97

CMYK 01.05.07.0

Accessibility

We have undergone a high level of color engineering to make our color palette accessible to everyone. Our secondary palette builds upon our primary palette to meet ‘AA’ accessibility design guidelines. Reference color alternatives in the presence of conflicting contrast.

J-4

HEX C24E00

RGB 194.78.0

HSB 24.100.76

CMYK 15.85.100.6

Joyrange

HEX F4873D

RGB 244.135.61

HSB 24.74.95

CMYK 0.62.92.0

J-1

HEX FDC098

RGB 253.192.152

HSB 22.39.99

CMYK 0.32.42.0

B-O-2

HEX 1C1917

RGB 28.25.23

HSB 22.17.10

CMYK 69.67.67.79

Black O-love

HEX 282420

RGB 40.36.32

HSB 29.20.15

CMYK 66.65.68.72

B-O-1

HEX 49443F

RGB 73.68.63

HSB 29.13.28

CMYK 62.60.64.46

W-D-2

HEX CEC8C4

RGB 206.200.196

HSB 02.04.80

CMYK 18.18.19

White Dough

HEX F9F1EA

RGB 249.241.234

HSB 26.05.97

CMYK 01.05.07.0

W-D-1

HEX FCF7F5

RGB 252.247.245

HSB 16.02.98

CMYK 0.03.02.0

O-G-2

HEX F26200

RGB 242.98.0

HSB 24.1OO.94

CMYK 0.80.100.0

Ore-Green-o

HEX 696936

RGB 105.105.54

HSB 59.48.41

CMYK 56.44.97.27

M-Y-2

HEX F2A72F

RGB 242.167.47

HSB 36.80.94

CMYK 2.42.100.0

Mello-Yello

HEX FFC257

RGB 255.194.87

HSB 38.65.100

CMYK 0.30.82.0

M-Y-1

HEX F9CB82

RGB 249.203.130

HSB 36.47.97

CMYK 01.24.61.0

NOTE Mello-Yello takes visual lead on all Summer Slice-a-thon related campaigns.

J-2

HEX FCA56B

RGB 252.165.107

HSB 22.57.98

CMYK 0.47.66.0

J-3

HEX FCA56B

RGB 252.165.107

HSB 22.57.98

CMYK 0.47.66.0

NOTE Ore-green-o takes visual lead on all Pizza Relief related campaigns.

O-G-1

HEX 8C8A49

RGB 140.138.73

HSB 57.47.54

CMYK 47.35.91.11

Icons

Our Icon

Simple in shape and versatile in use, our Slice icon underwent a high level of design precision to build our brand and inspire our brand family. Familiarize yourself with our campaigns and access campaign specific brand elements below.

Reference ‘Wordmark and Emblem’ guidelines for proper and improper usage.

Icons play a ‘small’ yet mighty role in our communication. Pizza is at the core of Slice Out Hunger, making it extra critical to create a design system that is playful, versatile, and entirely pizza. The result is a highly engineered yet incredibly simple pizza icon to capture the essence of joy and inclusivity associated with pizza and Slice Out Hunger. They are an immediate visual indicator in a fast-paced and highly evolving landscape. This visual language makes our mission easier to understand while conveying the vast array of support Slice Out Hunger provides.

Las Vegas Pizza Tailgate

Pizza Relief

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Pizza Across America

Summer Slice-a-thon

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Season of Giving

Pie it Forward

Dollar Pizza Party

Pizza on the Pier

Photography and Videography

Styling

Our photos, like our brand, should be warm, vibrant, and bright. Visually communicating in this style will reinforce our brand message, personality, and tone– creating a strong brand presence. Reference the photos provided as a visual indicator of stylistic edits.

Our photography should refrain from any stylized shots and heavy filters. We prioritize keeping people, connections and our brand central through using natural colors, balanced lighting, and contrast, paying extra close attention to the message told through the lens.

WARM, VIBRANT, AND BRIGHT.

Our Recipe Card

Location Campaign specified venue (pizzeria, park, etc.)

Action Pizza centered, community, moments of joy

Angle Forward, Subject focused

Edit Natural, non-stylized, warm

Lighting Natural, contrast-balanced

Improper Edits

While appropriate in subject matter these photos fail to communicate our message in a brand approved manner. Explore more about how these stylized shots below.